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Have no broad experience or tight connections to different software and applications. So, the team worked on affordability and accessibility of the technology and strived to reflect that in the branding approach and website, helping them communicate with their clients and uncover the product’s benefits.
- sustainability
- affordability
- accuracy of real-time data
- rich information
One of the core tools supporting both emotionality and usability in brand design for FarmSense is color. The palette features bright contrast shades of natural colors employing the psychology of color and giving instant visual connection to the topic of agriculture, summer, soil, fields, insects, and plants: green, orange, yellow, and blue. The latter is also traditionally associated with tech-related and digital products.
